The design explored the potential of the allowable 600mm installation zone for wall signboard to attain a 3-dimensional re-interpretation of the brand mascot- shoal of fish.

 

Due to the narrowness of pavement on Canton Road, the signboard targeted the audience on the opposite side of road. The design adopted 121 sets of vertical “truss” profiles with interference components to achieve a graphical composition which “transformed” relative to the movement of viewer.

 

Through the interplay of the different component profiles, their connection details, light and shadows, the signboards subtly manifested the exquisite craftsmanship cultivated in the jewellery making industry.