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Chow Sang Sang Miramall Store Facade

The design explored the potential of the allowable 600mm installation zone for wall signboard to attain a 3-dimensional re-interpretation of the brand mascot- shoal of fish.


Taking advantage of the openness of Kowloon Park on the opposite side and its west-facing orientation, the signboard assumed horizontal “grille” composition with the “fish” components twisting in different directions to register the change of sun angle at different times of the day. The façade comprises 7 panels and each has 92 sets horizontal component compositions.


Through the interplay of the different component profiles, their connection details, light and shadows, the signboards subtly manifested the exquisite craftsmanship cultivated in the jewellery making industry.


Location: Tsim Sha Tsui, Hong Kong

Client: Chow Sang Sang Jewellery Co., Ltd.

Design Year: 2014

Status: Completed in 2015

Programme: Retail Facade

PLY Team: Lucia Cheung, Raymond Chan, Match Chan, Fondie Choi, Samantha Tam, Alex yu

Authorized Person: Z Architects Ltd.

Main Contractor: Gartner Contracting Co., Ltd.

Photo Credits: Office for Documentation of Built Environments & PLY Union Ltd.

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